The big news in the Orlando tourist market was Disney raising admission prices to above the $100 mark. So did others imitate the king of parks, as expected? Not exactly.
On the heels of Disney World's price hike, Universal Orlando did raise the price of its tickets so a day at Universal Orlando now costs $102 before tax. It was previously $96. Children's tickets cost $97, up from $90. One-day park-to-park admission costs $147, up from $136. For kids, it costs $142, up from $130. The park-to-park ticket is required to ride the Hogwarts Express train that opened last year linking Harry Potter lands at Universal's two theme parks. Universal's annual passes remain unchanged. A basic annual pass still costs $189.99 for Florida residents at the resort.
Sea World, at least at this writing, maintained its admission price at $70 for a weekday ticket and $80 for admission any day. “To many, the thought of SeaWorld raising its prices after posting a down year and facing increasing negativity from anti-animal captivity groups seems absurd. In fact, it could be the kiss of death for a company trying to keep the core fan base it has while trying to win over those still on the fence about visiting,” wrote the Orlando Business Journal. They predicted “time will tell” if prices there would go up, though they quoted company officials who did not immediately raise prices, as expected, but instead said they wanted to see first quarter results before deciding. “However, there's no doubt SeaWorld plans to stay and keep up with Disney and Universal, and remain one of Orlando's ‘big three’ theme parks. And to do that, it needs to remain profitable so it can add new attractions, launch more advertising campaigns and keep its perceived image as a top-tier park that tourists should visit for multiple days,” the newspaper reported.
At Disney, ticketprices were up to $105 for the Magic Kingdom and $97 for its other three parks -- Epcot, Disney's Hollywood Studios and Animal Kingdom. Tourists visiting the theme park will pay $105 for a ticket to the Magic Kingdom and $97 for admission into Epcot, Disney's Animal Kingdom or Disney's Hollywood Studios. The popular four-day, one-park ticket will cost $305, up from $294, and the same ticket with the park hopper feature is $369, up from $354. The Walt Disney World annual pass also increased to $529 for Florida residents, up from $485; and to $654 for non-Florida residents, up from $634.
The price change wasn't solely for Walt Disney World, either. Disneyland and Disney California Adventure also felt a bump to $99 from $96, but Magic Kingdom was the first park to surpass the $100 mark.
The move makes Disney's multi-day tickets more enticing to guests, as they offer a cheaper per-day, per-park ticket price for guests than if each ticket were purchased separately. ###