LegoLand Florida

  • The newest theme park in the Orlando area and it was built brick by brick!

    150-acre, full-day family theme park that appeals to children ages 2 to 12 featuring more than 50 rides and attractions located in Winter Haven Florida about 45 minutes from Disney World.

    LegoLand Park Map

    Tickets: Adults 12+ are $79 / Children ages 3-12 are $69 plus tax
    Discount LegoLand Tickets (save $21 per ticket!)
    The all new LegoLand Water park is also now open!
    The all new LegoLand Florida Hotel will be open summer 2015! 

    You probably know the answer here, but but a recent survey found that respondents asked to name Florida’s first theme park overwhelmingly voted for…

    …Guess what?

    Walt Disney World Resort, right?

    Actually, it was LEGOLAND.


    Don’t be, entirely.

    Because Florida’s very first theme park is what is known as LEGOLAND, then going by another name:

    Cypress Gardens.

    Beating Disney to the punch

    Maybe you haven’t heard of it.

    It was a lot different in those days when Cypress Gardens opened a famous and beloved botanical garden with bathing-suit-clad water skiers.

    Not exactly in Orlando, just off of Interstate-4, about 29 miles South of Walt Disney World. Or 45 minutes from the heart of what we know today as the theme park capitol of the world.

    This requires some explanation. But first consider where we are going eventually with this:

    The Biblical version of David versus Goliath.

    It’s also a story of someone named Dick Pope (a name you may not know today, and Walt Disney, a name everyone today knows).

    Full of surprises

    But there are things here that may surprise you (not so much the David story, maybe).

    But things such as you think that LEGOLAND is just for kids, right?

    And certainly not for coaster-loving adults who get their thrill fill not only at Disney but Universal, and even Sea World, right?

    You also probably don’t know that in some parts of the world, LEGOLAND is the giant. There, its theme parks are more popular than Disney.

    We’ll also give you some ideas why LEGOLAND is like Disney and why not.

    And some tips on your possible next visit there.

    We’re taking a look at LEGOLAND Florida Resort now because it is poised to celebrate its fifth birthday this year.

    More fireworks. A lot more events ala Disney such as foot races, etc. (more on that later).

    Let’s start with Cypress Gardens.

    It actually closed in 2003. But part of it continued in a smaller way at LEGOLAND.

    Florida’s first theme park began in the 1930s

    Hard as it is to believe in these fast-changing times, Cypress Gardens goes way back to 1936. Even before World War II.

    It was started by Dick Pope Sr., who is almost as famous as Walt Disney for his vision of modern-day entertainment (and also as a founder of theme parks).

    Pope’s park featured water ski shows and beautifully dressed Southern belles. But also was famous for its plant life: exotic, native and ornamental plants of every variety imaginable.

    The water ski shows made it famous.

    More than 50 water ski records were broken here.

    Its site in Winter Haven became the Water Ski Capital of the World. Many movies and television shows were filmed here.

    Champion swimmer and movie star Esther Williams was filmed here. Other visitors included Elvis Presley.

    Florida was Cypress Gardens

    Tourists or visitors routinely associated Cypress Gardens with Florida -- until 1971. That was when Disney opened in Orlando.

    The simplest explanation of what happened next was that water ski shows and flowers could not compete. It was old Florida versus new Florida, a Disney land offering magic.

    The winner was obvious.

    Cypress went through several owners and feeble comebacks until 2010 when Merlin Entertainments bought it.

    Their plan: the fifth LEGOLAND, based of course on the beloved construction toys. Worldwide, there are five of them.

    You already know about Disney.

    Disney has grown into the Goliath to tiny LEGOLAND.

    Disney is the size of a large city. Its 40 square miles is the size of all of San Francisco. It has 25,000 acres of land. Its 60,000 cast members make it the largest single site employer in the US. It has 27 themed resort hotels, nine non-Disney hotels, etc.

    For those who have not been here, LEGOLAND is not that different from Disney or Universal. It is much smaller, of course. It only covers 150 acres.

    While Disney gets 20 million visitors a year, an estimated two million or one tenth of that get all the way to smaller Winter Haven.

    Smallest theme park competes with biggest

    CNNviewed its opening this way:

    “Fifty miles south of Disney World is Orlando's smallest theme park: Legoland Florida. Despite its stature, the new kid on the block has grand ambitions.”

    The article quoted Legoland officials:

    "You're hardly an entertainment company without having some kind of presence in central Florida," notes General Manager Adrian Jones. He added:

    "The Lego brand is has the ability to cut through the big parks in Orlando."

    The story continues: Jones hopes to capitalize on the classic toy's appeal to young children.

    "The heart of Lego is around five- to eight-year-old boys," he says, adding that Legoland doesn't need to poach visitors from rival parks, as the theme park industry keeps growing. “And so, too, is Legoland,” CNN said.

    Soon after its opening, Forbes Magazine said a highlight of the park itself is Miniland, USA, which features reproductions of American landmarks such as the White House and the New York City skyline.

    By pressing a button, you can do things like make the monkeys hop in Central Park. The park also has a safari trek, with life-sized giraffes, zebras and lions all built from Lego bricks, and a Lego factory tour.

    More than Legos

    “But there’s more than just Lego gawking to be done at Legoland,” Forbes writes.

    The park also has 50 rides (including three roller coasters) and a “clubhouse” where kids can take tips from Lego Master Model Builders.

    There’s also a Lego Driving School where kids test their skills on simulated city streets. And robots where you can build your own programs.

    “Yes, these are adults who play with Legos all day,” the story adds.

    LEGOLAND advertises that it was built for families but also for kids ages 2-12. But it is like Disney World and any other theme park in that it has more then rides, though it only has those 50 (including shows and attractions).

    Adults also welcome

    But like Disney, it also has a water park (though it is only five acres). And it has hotel rooms, though only a single, 152-room property on site (it does have its own LEGO theme with a view of Lake Eloise, apparently named after some former famous water skier).

    Hotel guests get some of the same privileges as Disney or Universal guests: early park entrance, for example. As well as other amenities such as fountains, pools, and splash pads.

    The hotel has an enormous fire pit and offers a S’more package for families to roast more than marshmallows. Also discounts for guests

    There are also roller coasters such as the Jungle Coaster ride and even a Test Track, ala Epcot. A wooden rollercoaster is called the Okeechobee Rampage family coaster and there’s Swamp Thing, an inverted version of a coaster.

    Disney may be adding its very own Star War Land but LEGOLAND has its own version: made of bricks, of course. There’s a life-sized Darth Vader made of 1.5 million bricks.

    No surprise that LEGOS are everywhere. LEGO guys all over such as a LEGO Knight or Captain Brickbeard.

    LEGOLAND in common with other parks also has educational programs such as master builder sessions.

    And just as guests trade pins at Disney, visitors at LEGOLAND trade blocks. Guests can watch LEGO movies and take part in treasure hunts. And sure, there are souvenirs on sale.

    Like Disney but different too

    LEGOLAND is also different from other parks in many ways, including the fact it is not always open during expected hours. They change during certain periods.

    For nostalgia, there’s even old botanical gardens (thanks to Cypress Garden efforts).

    Here’s a half dozen tips   for visiting LEGOLAND:

    Costs are less than Disney

    Another point we should   make is that LEGOLAND has some advantages over Disney and other parks:

    ---It is more affordable,   money-wise. It is very difficult to be specific over costs because as you   know, even ticket prices vary according to days and other factors.

    But one estimate is that a   family of four can do LEGOLAND for less than $500, perhaps less than $400.   One comparison at Disney sets that figure at a more common number of over   $1,000 (again, this can vary according to many factors).

    Also, ticket prices are   invariably kept under Disney’s lead in adding price increases. This is a   deliberate act for the park to be more competitive.

    ---Lines are invariably   shorter.

    ---It’s much easier to get   around. Walking times and efforts are minimized.

    ---The food offerings are   often better. They are certainly not up to the higher standards of Disney’s   upscale restaurants. But overall, it can be healthier.

    Try the Apple Fries, please

    For example, the park’s own   signature dish is not turkey legs but Apple Fries (made from Granny’s Apples   with cinnamon). There are also baked potato chips. You are allowed to bring   in food and drinks. And lockers in the front of the park let you store food   as well.

    If you want   to plan ahead, the year will bring more fireworks and a lot of other events.

    With only one   exception, the Brick Dash 5K Run and Fun Walk in April, all events are   included with park admission at no added charges.

    We’ll list list a few of   them here for your early planning (more information can be found at or   for complete dates, etc.

    The Lego   Movie 4D, A New Adventure where the last film left off. It premieres here   Jan. 29.

    The new story   was created for the park and that is the subject matter as Emmet, Unikitty,   Benny and other characters open their own park. The 12-minute movie will play   several times a day in the Wells Fargo Fun Town Theatre. Expect wind, water   and fog from 4D effects.

    More coming attractions

    Beginning   Feb. 5, there is also a 4D movie every weekend with meet-and-greet characters   (some never seen before).

    A nightly   fireworks display is also set to start in early February.

    Can’t wait for warmer weather for the water park? Mark your   calendars for March 12, when the new season begins. . LEGOLAND Water Park   will be open on select dates March 12 through October, with daily operation   in June, July and August.

    The Brick Dash 5K Fun Run and Walk is more than a race: also a   charitable fundraiser. Set for April 16. Open to all ages. Registration is   required. And there’s a small fee.

    Night Lights is the new attraction to celebrate summer from June   18 to July 31. Kids (and adults) can stay up past their normal bedtimes to   see Lego light displays and high energy dance parties. July 4 brings a   special patriotic show.

    Even Star Wars

    Star Wars. Yes, here too. Sept. 10 and 11 brings Lego Club Weekends   with the force explaining tricks of the trade for model builders enthralled   with the force. A chance to build a Star Wars set and other out-of-this world   model activities.

    October brings “Brick or Treat” with Halloween activities. “Friendly   frightening” is the theme with scavenger hunts and more.

    Later in the month, there’s Firefighters Fridays. Educational   activities on Fridays with real-life firefighters demonstrating their work.

    October 15 is the celebration of the park’s fifth birthday with   celebrations of the hotel and other new additions, as well as some surprises.

    Christmas Bricktacular is you-know-what with some dates in   December. A life-size Lego Santa and reindeer, among other prizes and chances   to build many models. That is followed by another New Year’s Eve celebration   with dance parties for the older set as well as younger visitors.

    Something to keep in mind with LEGOLAND.

    Setting a foothold or competing with giants can be tough, but to   continue its popularity, LEGOLAND officials have shown they know that in the   theme park industry, there have to always be new initiatives. Because in this   business, there are no easy rides.

    So expect to keep hearing more from them. ###


    LegoLand Florida Brick or TreatThis October, kids will discover even more Halloween fun at LEGOLAND® Florida Resort during Brick or Treat, the popular, kid-friendly celebration included with theme park admission on select dates. Adding to the excitement this year are two event dates on select Fridays, an exclusive fireworks show, meet-and-greet opportunities with new LEGO Halloween characters and photo opportunities with an all-new, larger-than-life LEGO model created exclusively for Brick or Treat.

    Offered every Saturday and Sunday in October, plus new Friday dates on Oct. 23 and 30, Brick or Treat features whimsical Halloween activities for kids throughout LEGOLAND Florida theme park. Highlights include:

    • The “Everything is Awesome Costume Contest” inside the Wells Fargo 4D Theater in Fun Town
    • Meet-and-greets with LEGO Halloween characters, including the Mad Scientist and Frank N. Stein – new this year!
    • Trick-or-treating along the Brick or Treat Trail for children 12 and under.
    • A scavenger hunt in Miniland USA that offers a collectible, limited-edition LEGO brick – with a new design released each weekend!
    • The popular – and delicious – Granny’s Apple Fries with a special pumpkin spice flavor – new this year!
    • Vladimir’s Castle takeover in LEGO Kingdoms – new this year!
    • Photo opportunities with the world’s largest LEGO pumpkin and a stunning, 13-foot-long “Vampyre Hearse” made of thousands of LEGO bricks – new this year!

    Each event date will conclude with a dazzling, pirate-themed fireworks show in the skies above Lake Eloise. Complimentary 3-D glasses add a special LEGO twist to the colorful spectacle.

    Guests at the brand-new LEGOLAND Hotel can extend the fun with Halloween-inspired food and beverage offerings such as “mocktails” mixed just for kids. Plus, themed prizes await kids in each guestroom — locked in a LEGO treasure chest that can only be opened during an in-room scavenger hunt.

    “This is a Halloween celebration completely designed with kids in mind, one that’s unlike any other,” said Adrian Jones, general manager of LEGOLAND Florida Resort. “This year, we’re very excited to offer additional dates and an incredible Halloween-themed fireworks show, plus lots more all-new fun throughout the park. Families will find all the Halloween traditions they love in a style that’s authentically LEGO.”

    2015 Brick or Treat Dates:

    • October 3-4 (Saturday & Sunday)
    • October 10-11 (Saturday & Sunday)
    • October 17-18 (Saturday & Sunday)
    • October 23-25 (FridaySaturday & Sunday)
    • October 30-31 (Friday & Saturday)

    LegoLand Florida HotelYou might think staying overnight at a theme park hotel offers the similar ease of access of staying at an airport hotel.

    Right, but also wrong, of course.

    While airport-near hotels offer the same type of close proximity to what you really want (ease of airline boarding, at the airport, or quick access to theme park rides), there are huge differences.

    Theme park hotels don’t leave your preferences to chance, as airport hotels might.

    Theme park hotels offer all kinds of added goodies that go well beyond free breakfasts.

    Of course, they cost more as well.

    But there’s no shortage of theme park-goers willing to pay the price.

    All of this brings us to LEGOLAND’S entry into the “real destination” category. They did this by opening their first theme park hotel, the LegoLand Florida Hotel.

    Predictably, it is geared to kids.

    So do you want to stay there?

    Prices start at $229 a night. But that price can go way, way up. Themed suites can cost $1,195 a night,

    For purposes of comparison, Legoland’s location near Winter Haven (or about 40 miles and a leisurely one-hour drive from Disney), has far cheaper hotels. A quick check found some at prices of just $59 at this time of year.

    When it comes to where to spend the night, Disney is the champ. It has 25 hotels of its own hotels. Prices range from “moderate” to luxury. Universal only has four choices, generally expensive.

    Does Legoland Compare to Disney?

    But theme park people are very aware of how hotel stays help the bottom line. The simplest reason is that the longer you stay, the more you will spend.

    But the perks offered at both Disney and Universal are somewhat similar: free transportation, extended hours to see the parks, skipping lines, and others.

    So whether or not you want to stay at LEGOLAND’S new hotel depends on your own budget and preference.

    But to help you decide, here are major questions and answers:

    Question: What’s special about this new LegoLand hotel?

    Answer: You should be a fan. The 152-room LegoLand Florida hotel is made up of bricks, two million of them. The lobby is also home to a castle play area complete with a pirate ship surrounded by a moat filled with Lego bricks. There are also more than 2,000 Lego models to explore throughout the hotel.

    • Q: What else is there and where is it located?
    • A: Legoland's Model Shop, where many of the park's elaborate pieces are created, has moved from a backstage area into the hotel. The hotel location is just outside the gates, so it’s as convenient as possible.

    Specially for Kids

    • Q: What’s special for kids?
    • A: Interactive features throughout the Hotel, play areas, themed rooms, themed elevators, separate bunk-bed sleeping area with own TV and buffet restaurant.

    • Q: Are pets allowed in the Hotel?
    • A: No. Only service animals are permitted. The Concierge can suggest local pet accommodations for all other pets.

    • Q: What are the special perks offered hotel guests?
    • A: Glad you finally asked. For everyday overnight guests: Early admission, a full buffet breakfast, “exclusive” Master Model Builder Sessions, a treasure hunt in every room, nightly LEGO building competitions, nightly entertainment, and a heated pool of course.

    Priority Park Access among Perks

    • Q: Special perks?
    • A: This is where it gets great if you can afford it: The “Ultimate VIP Experience” has ho-hum valet parking, but also predicted “Priority access” to rides and attractions, a personal VIP Host to escort you around the park for the entire day, gift bags, lunch and refreshments, turndown service with the added perk of a bed-time story, a private check in area, meals, complimentary souvenir photos, and more.,

    • Q: How many people can a room accommodate?
    • A: Standard and Fully Themed Rooms sleep up to 5 - 2 adults and 3 children, VIP Suites sleep up to 6 people.

    • Q: Are there any special offers for Annual Pass Members?
    • A: LEGOLAND Florida Pass Members receive 10% off bookings with a valid Membership ID card. Restrictions may apply.

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    LEGOLAND® Parks across the nation are feeling very lucky today.  At LEGOLAND Florida Resort and LEGOLAND® California Resort, Girl Scouts dressed in their customary green sashes and vests assisted in the official groundbreaking for Heartlake City.  They broke through the brick covered ground only to discover four leaf clovers created out of, you guessed it, more LEGO bricks just in time for St. Patrick’s Day.

    The new land based on the popular LEGO® Friends line of toys is set to open this summer.  This colorful and vibrant new land will offer adventures for all ages.  “We invited the Girl Scouts to help us with this event because we believe they can relate to the LEGO Friends love of adventures, solving problems and having fun,” said Director of Marketing for LEGOLAND Florida Resort Rex Jackson.

    Five Girl Scouts lead the event in a numerical representation of the five LEGO Friends characters.  “Our goal is to support girls as they build confidence and develop leadership skills.  Teaming up with LEGOLAND Florida Resort was a great opportunity for these young ladies to proudly represent our organization,” said Jimmy Barringer, Director of Marketing for Girl Scouts of West Central Florida.

    Heartlake City will include a new ride themed to Mia’s love of horses: Mia’s Riding Adventure, plus a new interactive show called “Friends to the Rescue” as well as Stephanie’s News Room and shops inside Heartlake Mall.

    Source: LEGOLAND Florida Resort

    New expansion and product announcements keep building at LEGOLAND Florida. The latest:

    A new 4D The LEGO® Movie™ animated film for guests at LEGOLAND Parks and LEGOLAND Discovery Centers around the world.

    Merlin Entertainments announced it is partnering with Warner Bros. Consumer Products and The LEGO Group to bring the new film based on the popular characters from Warner Bros. Pictures, Village Roadshow Pictures and LEGO System A/S.

    The new attraction is expected to open later this year at the six LEGOLAND Parks and 11 Discovery Centers in North America (including LegoLand Florida), Europe and Asia.

    “Using elements such as wind, water, smoke and special lighting effects, the larger-than-life experience brings the film’s main characters, Emmet and Wyldstyle, back together with their friends for another awesome adventure,” according to a news release.

    “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences,” said Nick Varney, Merlin Entertainments Chief Executive Officer.

    “More than a film, The LEGO Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” said Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”
    In Central Florida, the LEGOLAND attraction (in nearby Winter Haven) has a hotel under construction that is set to open May 15. The 152-room hotel near the entrance of the theme park will include a pool, restaurants, kid-size buffets and interactive play areas. Guests will have early access to the park and nightly entertainment.

    "The hotel…marks a significant shift from a day attraction to a resort destination," said Adrian Jones, general manager of the Legoland Florida Resort. Officials said they are filling a need for guests who want to spend more than a day at the resort.

    LegoLand 4D Movie

    This will be the fifth LEGOLAND Hotel in the world. The theme park, with 50 rides, has been updated every year since opening in 2011

    MERLIN ENTERTAINMENTS plc is a leading name in location-based, family entertainment. Europe’s number one and the world’s second-largest visitor attraction operator, Merlin now operates 106 attractions, 11 hotels/3 holiday villages in 23 countries and across 4 continents. The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932. Today, is one of the world's leading manufacturers of play materials for children. Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. ###