LegoLand Florida | Page 4

LEGOLAND® Florida is celebrating the 4^th of July weekend in 2014 with its annual Red, Brick and Boom event! Three nights of fireworks set to The LEGO ® Movie soundtrack will light up the sky for all guests to experience, along with fun activities for the entire family to enjoy.  The event allows visitors to celebrate the weekend in style while experiencing LEGOLAND Florida’s more than 50 rides, shows and attractions.

LEGOLAND Florida is hosting a special 4^th of July weekend. Activities for guests to enjoy include:

• Fireworks choreographed to The LEGO Movie soundtrack, including such hits as “Everything is Awesome!”
• Special viewing glasses to turn fireworks into millions of exploding LEGO bricks at night
• Collective, interactive build of a giant LEGO American Flag
• Special scavenger hunt in Miniland USA to win a LEGO Prize pack and much more

Red, Brick and Boom will run from Friday, July 4^th through Sunday, July 6^th and is included in park admission. Park hours will be extended to 9 p.m. during the three-day event.

When: Red, Brick and Boom will run from Friday, July 4^th through Sunday, July 6^th and is included in park admission. Park hours will be extended to 9 p.m. during the three-day event.

-Source: MERLIN ENTERTAINMENTS

LEGOLAND ® Florida plays host for a second consecutive year to Cartoon Network’s MOVE IT MOVEMENT Tour on August 9^th & 10^th. The summertime traveling event targets youth 6-14 and their parents, presented in partnership with the President’s Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama’s Let’s Move! initiative. The 19-market tour will end at LEGOLAND Florida, giving guests new sport-themed activities only available during this exciting two-day event. The MOVE IT MOVEMENT Tour is included with park admission.

Guests visiting can enjoy a host of activities, including an all-new Cartoon Network show-branded obstacle course. Other challenges throughout the park include:

• NBA/WNBA FIT & NBA Hoop Troop — kids can demonstrate their fitness level by testing their basketball skills and shoot against the clock for prizes;
• The PGA of America Driving Range — updated to reflect the new PGA Sports Academy and its goal of developing young social and competitive golfers, kids are invited to drive the ball for accuracy and distance with The PGA driving range. Top scores are posted on the PGA Sports Academy leaderboard;
• NFL PLAY 60 — kids can practice a variety of football-themed activities, including running patterns and passing skills;
• Subway® Fresh Fit for Kids™ Football Sled Challenge – At the challenge, kids can learn the importance of piling the veggies on their favorite Subway sandwich, as they push a custom Subway football sled across the finish line.
• Let’s Move!/PALA+ booth — a station set aside specifically for registration materials, nutrition tips and further information promoting participation with Let’s Move! and the Presidential Active Lifestyle Award.

Presented in a themed, exciting and fun outdoor environment, the MOVE IT MOVEMENT Tour features multiple activity and learning stations for kids. Parents also will find a variety of educational materials and tip sheets presented by CATCH, and organization which serves to empower kids and adults alike with resources that enable them to take more control of their own healthy lifestyle choices.

New expansion gives toddlers ages 2-5 an entirely new way to play at LEGOLAND Florida

LEGOLAND® Florida today celebrated the opening of its newest expansion, DUPLO ® Valley. DUPLO Valley brings the LEGO ® DUPLO line of preschool building toys to life with new farm-themed attractions, an air-conditioned indoor play area and a water play area all geared to toddlers ages 2 to 5.

“We couldn’t be more excited to officially open DUPLO Valley,” said LEGOLAND Florida General Manager Adrian Jones. “Our newest expansion gives toddlers (and parents) a completely new way to play, adding to our already fantastic lineup of more than 50 rides, shows and attractions here at LEGOLAND Florida.”

Opening on May 23, park guests will find that DUPLO Valley is the ideal place to play and relax with their toddlers. New attractions coming to the expansion include DUPLO Train, DUPLO Tractor and DUPLO Splash & Play. Another key element will be the reopening of the DUPLO Barn, which features significant enhancements to allow kids to play indoors in the comfort of air conditioning.

Guests can also purchase the new ‘Preschool Pass’, including weekday (Monday-Friday) admission to LEGOLAND Florida and standard parking for both one child under five and one adult for a full year at $90, plus tax. Assigned to the child, the pass allows an adult parent or guardian to attend the park with the toddler. The pass is transferrable to multiple adults in the family, allowing, for example, a mother to visit one day, and a grandparent the next, making it ideal for families to bring their little ones to LEGOLAND Florida during the week.

LEGOLAND ® Florida is proud to once again honor police officers, fire fighters and EMS employees with a free single day admission to the park during the month of May. LEGOLAND Florida’s special offer gives first responders a chance to experience the park’s more than 50 rides, shows and attractions with their friends and family.

The program is valid for all police officers, fire fighters, and EMS employees working and serving in the United States. Active and retired personnel with identification are eligible. Eligible personnel should present their employee ID or professional organization membership card to LEGOLAND Florida’s ticket window the day they plan to visit to redeem their one free admission ticket and purchase up to four additional tickets at only $40 per ticket. The valid dates run from 5/1/14-5/31/14.

This new offer runs alongside the park’s active duty military personnel offer, which gives members of the Army, Navy, Air Force, Marines, Coast Guard, National Guard and Reservists free single day admission to LEGOLAND Florida and the LEGOLAND Water Park. To redeem their free admission ticket, active duty military personnel should present their military identification card to LEGOLAND Florida’s ticket window the day they plan to visit. Family and friends of military personnel also receive substantial discounts on admission tickets and should make purchases in advance through participating military base ticket offices.

Also during the month of May, LEGOLAND Florida will open the newest park expansion, DUPLO ® Valley, on May 23. Just in time for family fun over Memorial Day weekend, DUPLO Valley is geared to toddlers ages 2 to 5, an ideal place for park guests to play and relax with new farm-themed attractions, including the DUPLO Train, DUPLO Mini-Tractor, DUPLO Barn and DUPLO Splash n’ Play.